A Sit Down with Luxury Bedding's Innovative Style Maven...
I hate those "about us" pages full of hype and long paragraphs that no one really reads, don't you?...let's do this in a question and answer format.
1978??...What was going on in the bedding world??
I know it's hard to believe now, but very few American consumers had experienced sleeping with down---unless they had a rich friend with a down sleeping bag...or had traveled to Europe to sleep in a fine hotel.
So we opened one of only several boutiques in America selling the European Sleep Concept...and were one of first tenants in the new "Blue Whale"...the Pacific Design Center.
It was exhilarating to be on the frontier of changing America's sleep style...at times it felt almost evangelical. When we first started out, my partner and I (also my best friend) Francie Shagin, would entice people in to try the down by taking their electric blankets as a trade in for a down comforter. I was educating our customer to embrace the healthier sleep style...the electric blankets so popular at the time were known to dry out the skin and in some cases confuse the natural magnetic fields in the body.
Next came the fashion element...wouldn't it be great to use square pillows--instead of rectangles-- to make reading in bed more viable? So I introduced what is now the ubiquitous "euro" square to the bed. And why not use clean white ticks on the comforters and pillows so they wouldn’t tint the high threadcount covers?
I remember the thrill of catching spies from department store chains photographing our displays, some with colored bands applied to crisp white, and scratching their heads...look at any big box catalogue from the time. The beds were all bold print "beds in a bag" with poly filled, pre-quilted comforters and rectangles...
How things have changed!
YES! When Francie moved to New Zealand, I grew our “empire” into 6 stores in all. After we sold the retail operation to venture capitalists, I returned to my roots...Our showroom at the Pacific Design Center. I've never looked back.
I love my work, as anyone who knows my mantra will tell you. I work with the most talented interior designers on the planet...and have the pleasure of calling so many of them my friends after all these years.
The Originals...Joyce (Right) and Francie (Left)...Paris 1979